Cloud-based Automated Rental Cars System
Arctic | Rental Cars: Revolutionizing Car Rentals in the Faroe Islands
The Faroe Islands, an archipelago in the North Atlantic with a population of approximately 54,000, have witnessed a significant surge in tourism over the past decade. In 2023, the islands welcomed around 130,000 visitors, a substantial increase from previous years. This growth has elevated tourism's contribution to the local economy, now accounting for 6% of the GDP, up from 1% in 2015 (source).
Innovative Technological Foundation
Developed by Dotfo ApS, the system is hosted on Microsoft Azure and was initially built using .NET Core 6, with subsequent updates to .NET Core 7. The architecture is based on the Model-View-Controller (MVC) framework, ensuring a robust and scalable platform. Plans are underway to transition the system into a Software as a Service (SaaS) model, enabling multiple car rental operators across the Faroe Islands and potentially other small communities to leverage its capabilities.
Streamlining Operations Through Automation
The system automates a myriad of processes integral to car rental operations:
Purchase Flows: Simplifying the acquisition process for customers.
Contract Handling and Signing: Digitizing agreements to expedite transactions.
Inventory Management: Efficiently tracking and allocating vehicles.
Payment Processing: Facilitating seamless deposit payments.
Vehicle Dispatch: Coordinating the timely handover of cars to customers.
Continuous enhancements are being made, including the integration of upselling features to offer customers additional services and options.
Magni Brøðraberg
“Thanks to the system's automation, Arctic | Rental Cars can manage a fleet of 150 vehicles with just four employees during peak tourist season. This efficiency is further highlighted by a vehicle turnaround time of only two hours, even during the busiest periods, significantly enhancing the booking rate and maximizing fleet utilization.”
Operational Efficiency in Action
Magni Brøðraberg, founder and co-owner of Arctic | Rental Cars, has been instrumental in shaping the system's development. He notes that, thanks to the system's automation, Arctic | Rental Cars can manage a fleet of 150 vehicles with just four employees during peak tourist season. This efficiency is further highlighted by a vehicle turnaround time of only two hours, even during the busiest periods, significantly enhancing the booking rate and maximizing fleet utilization.
Expanding Horizons with Budget-Friendly Options
In 2025, Arctic | Rental Cars plans to introduce a new brand focusing on budget car rentals. This initiative will offer vehicles that have been in service for a few seasons at more affordable rates. Given the slimmer profit margins in the budget segment, the importance of an automated and efficient system becomes even more critical. Magni Brøðraberg emphasizes that optimized services and swift turnarounds are essential for the success of budget car rentals.
Conclusion
Arctic | Rental Cars stands at the forefront of transforming the car rental landscape in the Faroe Islands. By harnessing advanced technology and focusing on automation, the company not only meets the current demands of the tourism sector but also sets a benchmark for future innovations in small-scale markets.
